Client Background
This client is a premium-positioned skincare brand selling on Amazon US, with a price point well above category average. The brand had built a loyal following, but was doing little to no marketing off Amazon, and had no structured strategy for building or protecting brand awareness on the platform itself. Without that visibility engine running, the brand was quietly losing ground — not on price or product quality, but on discoverability
Fragmented PPC
Campaigns were managed independently without a unified portfolio-level advertising strategy.
Inefficient Spending
Advertising budgets were being distributed across campaigns without enough focus on profitable growth.
A structured approach built around profitable growth.
We brought PPC, creative optimization, and customer retention together to create a more scalable Amazon growth strategy.
PPC Optimization
Restructured campaigns, improved keyword targeting and shifted budget toward high-performing campaigns.
Creative Optimization
Improved product positioning and creative assets to increase engagement and conversion rates.
Retention
Introduced retention-focused strategies to increase repeat purchases and customer lifetime value.
From fragmented campaigns to scalable growth.
$7.4M
Total Revenue GeneratedOver the campaign period, the brands achieved significant revenue growth while improving advertising efficiency. The unified approach allowed the team to identify winning products, scale successful campaigns, and reduce wasted advertising spend.
Building a repeatable Amazon growth engine.
By combining PPC management, creative optimization, audience targeting, and customer retention into one unified strategy, the brand portfolio was able to create a more predictable and scalable Amazon growth system.